Search Results for: V Type

Celestion Adds the A Type DSRs to its Offerings of Dynamic Speaker Responses

Ipswich, UK (October 11, 2022) —Celestion, the celebrated manufacturer of guitar and bass loudspeakers and professional audio drivers for sound reinforcement applications, is very pleased to announce that the Celestion A Type is available as a Dynamic Speaker Response (DSR,) the next-generation digital speaker responses that capture the sound and feel of the speaker’s dynamic, non-linear responses for even more tonal detail. All Celestion DSRs are designed especially for use with SpeakerMix Pro, the self-contained studio-grade DAW plug-in which brings ground-breaking levels of detail and stunning guitar and bass speaker tones. The complete collection of DSRs, as well as the SpeakerMix Pro plug-in, is available for download at CelestionPlus.com.

The Celestion A-Type is a different kind of guitar speaker – it is modern American tone meets undeniable Celestion character. Still faithful to the Celestion sonic spirit, the A-Type features a big, blooming low-end meeting relaxed mids and smooth, silky highs with surprising results. Explore alternative tonal possibilities and unleash a bold new voice from your amplifier.
Supremely musical and three-dimensional in sound, the A-Type has a more laid-back midrange than other speakers in the company’s range, revealing body and complexity across the entire frequency spectrum. Players looking for clean tones will enjoy the smooth articulation, while rock fans will rejoice in the thundering low end.

The Dynamic Speaker Response (DSR) files for the Celestion A Type series are available individually or as a complete set. Explore the full range of sounds for this classic speaker, at a considerable saving over buying the individual files. The Celestion A Type DSR set includes five cabinet configurations: 1×12 (both open and closed back), 2×12 (both open and closed back) and 4×12 (closed back).

As a host program for the new A Type and the entire line of Celestion DSRs, SpeakerMix Pro presents the genuine next-generation virtual speaker solution. More than just a top-level IR loader and convolution engine for hosting impulse responses– it offers pristine sound, mixes up to six channels of different responses into a stereo or mono track and even fixes IR sample rate/project mismatches.

With SpeakerMix Pro, users can:

● Discover Celestion’s proprietary Dynamic Speaker Responses (DSRs), the next generation in Impulse Response technology that capture the sound and feel of the speaker’s dynamic, non-linear response for even more detail and realism.
● Integrate their personal library of Celestion and third-party Impulse Responses to make the most of the tones they already own. SpeakerMix Pro uses its unique DSR algorithm to make existing IRs more dynamic sounding, enhancing their tone with even greater feel.
● Incorporate Celestion’s superb room responses (or add your own) into your mix for an authentic ‘live’ sound. Add room delay for further ‘depth’ and ‘size’.
● Deploy the unique Z-curve function to closely model the dynamic electrical coupling between amp and speaker.
● Fine-tune the mic position, enabling the user to adjust the position of the microphone across the speaker until they’ve found the tone that’s just-right (DSR-specific functionality).

The free 14-day demo of SpeakerMix Pro is available for download and automatically installs with 10 free DSR speaker cabinets curated to give users a broad tone experience across the Celestion range of guitar and bass speakers. Users can upgrade to the full version of SpeakerMix Pro at any time during or after the trial period. Simply purchase the full version of SpeakerMix Pro and select 10 free DSR cabs (choose the preferred DSRs from the available range on Celestionplus.com during upgrade).

All of Celestion’s Dynamic Speaker Responses and SpeakerMix Pro plugin are available for VST, AU and AAX compatible DAWs.

About Celestion Digital
The introduction of authentic Celestion Impulse Responses represented the company’s forward step in making their celebrated speaker tones available as digital downloads. Celestion IRs capture the essential behavior of a speaker in a particular cabinet in the specific space in which it was recorded, including the frequency and phase response of single drivers as well as the interaction of multiple speakers. They offer significant benefits in both recording and live production, enabling the desired tone to be precisely and consistently reproduced regardless of the recording or live sound environment. Explore, audition and download the extensive collection of Celestion guitar and bass Impulse Responses at celestionplus.com. The introduction of Celestion SpeakerMix Pro sees the company delivering a truly forward-thinking studio software solution that enables users to get every ounce of tone from Impulse Response technology. The companion Dynamic Speaker Responses launched alongside the plug-in exemplify the next generation in speaker response emulation, representing a true advancement in the technology of digital speaker tone.
Celestion Plus.

About Celestion and Celestion Guitar Speakers
An important element to essential British guitar tone since the birth of Rock & Roll, Celestion Guitar Speakers are famous for their lively and vocal midrange character with plenty of sparkle and chime. With worldwide headquarters in Ipswich, England, Celestion design, develop and manufacture premium guitar and bass loudspeakers, and high-quality professional audio drivers for sound reinforcement. These world-renowned speakers are used onstage and in clubs, theatres and other venues the world over. Contact Celestion at: info@celestion.com and visit us on Facebook at www.facebook.com/celestion.
www.celestion.com

Celestion V-Type Speaker – Now Available as an IR

The Celestion V-Type speaker, launched in the summer of 2013, was designed to deliver vintage Celestion tone (The V stands for Vintage) but using modern construction techniques and materials.

Its tone was designed around elements of the G12M Greenback and G12H Creamback, but with a beefy 70W of power handling to cater for the contemporary guitarist.

With huge versatility across the frequency range, V-Type tone is now available as an IR, in a range of cabinet options. Find out more about the V-Type IR at this blog.

Buy the Celestion V-Type speaker impulse response here.

Celestion A-Type – Now Available as an Impulse Response

Launched in 2014, the A-Type is a 50 watt ceramic magnet guitar speaker which offers Celestion tone with an American flavour. This is most noticeable in the midrange, which is much more laid-back compared to our other classic speakers, and gives a warm, well-rounded tone. But mellow definitely does not mean muddy with the A-Type – the clarity and articulation are exceptional – especially for clean playing, but the definition stays strong for high gain playing too. There is a surprise at the low end too, with a big, blooming tone, great for rock or even metal.
 
Want to give the A-Type a whirl but not ready to replace your physical speakers yet? The A-Type is now available as an impulse response, in 5 different cabinet configurations. Find out more at the blog, or download the Celestion A-Type impulse responses here.

Celestion Introduces the New V-Type Impulse Responses

 

Ipswich, UK (June 25, 2018) — Celestion, the premier manufacturer of guitar and bass loudspeakers with a celebrated history in creating the world’s renowned classic guitar tones, is pleased to debut the V-Type IR as the latest addition to their acclaimed line of Impulse Responses, the definitive digital representations of the company’s renowned classic tones., One of the company’s newest guitar speakers, the V-Type is sweet-sounding with a superbly balanced character that imparts a real vintage musicality; built with the modern player in mind. The new V-Type IR, as well as the rest of the collection of genuine Celestion IRs, are available for audition and download at CelestionPlus.

The new V-Type has a vintage pedigree, combining elements of the company’s most classic speakers, particularly the G12H Creamback and the G12M Greenback, to deliver well balanced tone right across the frequency range. The V-Type offers an alternative tonal flavour and a warm tactile feel.  Highs are open and airy, but never shrill or brittle; complemented by full-bodied lows and a well-balanced midrange. The speaker’s distinctive percussiveness is sure to bring joy to rhythm players, with a lower midrange that gets agreeably punchy when played dirty. Clean sounds sparkle and glimmer, but there’s still plenty of raunch on tap when it’s time to rock out.

The V-Type offers open and airy highs, chime and sparkle in the upper mids, a warm, well rounded mid-range and punchy lows, making it a great choice for a range of playing styles and rock genres. Now it’s easy to experience the modern vintage tones of the Celestion V-Type at home, in the studio or live, by downloading the new V-Type IR. Great on its own, or mixed with another speaker from Celestion’s range of IRs, the V-Type IR is a perfect place to start as a first addition to a Celestion IR collection, as well as an exciting addition to an existing collection.

Five individual IR varieties of the V-Type are available for download, which correspond to each of 5 separate types of cabinet, including: 1×12 (open back), 1×12 (closed back), 2×12 (open back), 2×12 (closed back) and 4×12 (closed back.) These can be purchased either separately, as an entire collection for a savings of over 40%, or as part of a Pick & Mix option. Celestion’s Pick & Mix option features IR combinations of either 3 or 5 cabinets from the company’s full range of IRs, offering customers flexibility and value pricing in building their personal IR library.

“Celestion is pleased to continue to add to the extended family of Impulse Responses with the introduction of the V-Type IR,” says Nigel Wood, Celestion CEO. “As a modern speaker with a vintage heritage, the V-Type is a great addition to any IR collection.”

The new V-Type IR joins the ever-growing family of authentic Celestion Impulse Responses which are available for purchase on Celestion Plus,  including the G12T-75 IR,  G12-50GL Lynchback, Classic Lead 80, Classic Gold, A-Type , Neo Creamback,  G12-H150 Redback,  G12M Greenback, G12M-65 Creamback, G12M-75 Creamback, G12H Anniversary, G12-65,  Cream, G12-35XC, Celestion Blue and Vintage 30 models. Find out more at CelestionPlus.

About Celestion Impulse Responses

Celestion IRs, which capture the essential behavior of the cabinet in the specific space in which it was recorded, including the frequency and phase response of single drivers as well as the interaction of multiple speakers, offer the user significant benefits. In both recording and live production, Celestion IRs enable the desired tone to be precisely and consistently reproduced regardless of the music recording or live sound environment. And IR users can escape the limitations of a single mic and cabinet setup and explore a universe of possibilities to create the perfect tone. Once you find a tone that you love, it can be precisely recreated, in the studio or on the road, time after time. And the IRs allow Celestion customers to audition specific models before purchasing one or more physical speakers.

Celestion IR digital downloads are available in uncompressed, industry standard .WAV format at 44.1 kHz, 48 kHz, 88.2 kHz and 96 kHz sample rates at 24 bit depth, in lengths of 200 and 500 milliseconds Once the files are downloaded and unzipped, users simply load the IRs into a convolution plug-in in their DAW or into other processing hardware. These formats will work in all known hardware capable of loading IRs, and for the most popular hardware Celestion have already grouped together the correct formats. Guitar processor manufacturers supported include Atomic Amps, Fractal Audio Systems, Kemper, Line 6, Logidy, Positive Grid, Two Notes, Headrush and Yamaha. The Celestion IR files may be downloaded in the sample rate and length appropriate for the hardware being used or as a complete package of all rates and lengths. Certain third party hardware requires the files to be converted into a proprietary format before use.

Celestion Plus.

About Celestion and Celestion Guitar Speakers
An important element to essential British guitar tone since the birth of Rock & Roll, Celestion Guitar Speakers are famous for their lively and vocal midrange character with plenty of sparkle and chime. With worldwide headquarters in Ipswich, England, Celestion design, develop and manufacture premium guitar and bass loudspeakers, and high-quality professional audio drivers for sound reinforcement. These world-renowned speakers are used onstage and in clubs, theatres and other venues the world over. Contact Celestion at: info@celestion.com and visit us on Facebook at www.facebook.com/celestion.
www.celestion.com

Celestion Introduces Bold New A-Type Impulse Responses

Ipswich, UK (July 17, 2017) — Celestion is pleased to announce a bold new addition to their celebrated family of digital downloadable impulse responses, the A-Type. The Celestion A-Type represents an unusual kind of guitar speaker; one that offers the celebrated classic British Celestion tone with a bit of an American accent thrown in. The new A-Type Impulse Responses, along with the nine other sets of classic loudspeaker IRs introduced earlier this year, are available for audition and download at Celestion Plus.

The Celestion A-Type is a different kind of guitar speaker waiting to be discovered. Still faithful to the Celestion spirit, the A-Type features a big, booming low end which meets relaxed mids and smooth, silky highs. Supremely musical and three-dimensional in sound, the A-type has a more laid-back midrange than other speakers in the range, revealing body and complexity across the entire frequency spectrum. Players looking for clean tones will enjoy the smooth articulation, while rock fans will rejoice in the thundering low end. While the A-Type tone isn’t something most people expect from a Celestion speaker, it has become both an undiscovered gem for some and attracted its share of dedicated diehard fans. By making the A-Type available as an Impulse Response, Celestion is offering their valued customers the ability to have easy digital access and the ability to explore more unique guitar tones.

Five individual IR varieties of the new Celestion A-Type speaker are available for download, which correspond to each of 5 separate types of cabinet, including:
• 1×12 (open back)
• 1×12 (closed back)
• 2×12 (open back)
• 2×12 (closed back)
• 4×12 (closed back
And for each of these cabinets, three different professional studio quality microphones were used, each placed in six discrete locations. (resulting in18 impulse responses per cabinet). In addition, Celestion has incorporated eight more impulse responses for each cabinet, created by mixing together various single IRs, offering further tonal variety.

“Our family of Impulse Responses have been extremely well-received by our customers and we strive to be able to offer them the most interesting and original varieties of IRs,” says Nigel Wood, Celestion CEO. “We are happy to add the bold, unique A-Type IRs to the Celestion Impulse Response collection, so our customers can enjoy a wide-variety of tonal choices in our IRs, available as convenient digital downloads.”

As the premier manufacturer of guitar and bass loudspeakers with a rich history in creating classic guitar tones known the world over, Celestion insists upon the utmost standards for their Impulse Responses, which are created using state-of-the art gear, award-winning engineers and world-class recording facilities. As a result, Celestion Impulse Responses are the definitive digital representations of the company’s renowned classic guitar speaker tones.

The new A-Type Impulse Responses join the other classic set list of Celestion IRs available for purchase including the Neo Creamback, G12-H150 Redback, G12M Greenback, G12M-65 Creamback, G12M-75 Creamback, G12H Anniversary, G12-65, Celestion Blue and Vintage 30 models mounted in 1×12 and 2×12 open and closed back and 4×12 cabinets. The A-Type IRs are available for download both as an individual single cabinet-type IR as well as a full collection.

About Celestion Impulse Responses

Celestion IRs, which capture the essential behavior of the cabinet in the specific space in which it was recorded, including the frequency and phase response of single drivers as well as the interaction of multiple speakers, offer the user significant benefits. In both recording and live production, Celestion IRs enable the desired tone to be precisely and consistently reproduced regardless of the music recording or live sound environment. And IR users can escape the limitations of a single mic and cabinet setup and explore a universe of possibilities to create the perfect tone. Once you find a tone that you love, it can be precisely recreated, in the studio or on the road, time after time. And the IRs allow Celestion customers to audition specific models before purchasing one or more physical speakers.

Celestion IR digital downloads are available in uncompressed, industry standard .WAV format at 44.1 kHz, 48 kHz, 88.2 kHz and 96 kHz sample rates at 24 bit depth, in lengths of 200 and 500 milliseconds Once the files are downloaded and unzipped, users simply load the IRs into a convolution plug-in in their DAW or into other processing hardware. These formats will work in all known hardware capable of loading IRs, and for the most popular hardware Celestion have already grouped together the correct formats. Guitar processor manufacturers supported include Atomic Amps, Fractal Audio Systems, Kemper, Line 6, Logidy, Positive Grid, Two Notes, Headrush and Yamaha. The Celestion IR files may be downloaded in the sample rate and length appropriate for the hardware being used or as a complete package of all rates and lengths. Certain third party hardware requires the files to be converted into a proprietary format before use. Celestion Plus.

About Celestion and Celestion Guitar Speakers
An important element to essential British guitar tone since the birth of Rock & Roll, Celestion Guitar Speakers are famous for their lively and vocal midrange character with plenty of sparkle and chime. With worldwide headquarters in Ipswich, England, Celestion design, develop and manufacture premium guitar and bass loudspeakers, and high-quality professional audio drivers for sound reinforcement. These world-renowned speakers are used onstage and in clubs, theatres and other venues the world over. Contact Celestion at: info@Celestion.com and visit us on Facebook at www.Facebook.com/Celestion.
www.celestion.com

A-Type Receives Plaudits from Guitar World

Here’s a great review in the September 2014 issue of Guitar World, and we’re very happy to share that it has brought the Celestion A-Type a coveted Gold Award for Performance. In the review, Chris Gill highlighted the speaker’s “full bass and sparkling treble” sounds.

Read all the details in the attached PDF.

Celestion V-Type: an exceptional and unique new guitar speaker

The ToneQuest report is the gold standard of reference material for guitar players who are deadly serious about seeking the ultimate tone.

Recently we sent them a couple of our new V-Types to listen to… here’s what they said:

“The V-Type displays a percussive character and bloom to the notes that seem to define the signature sound of this speaker… we can confidently state that we have never heard a speaker with quite the same tactile feel and response as the V-Type – an exceptional and unique new speaker”

Read the whole review right here (attached PDF).

Check out the video speaker shootout V-Type versus Creamback H and Alnico Gold (video).

The V-Type is fully available to buy. Find out who stocks Celestion near you, right here.

The V-TYPE Guitar Speaker : Radical New Tone

Available in 8 or 16 ohm, this steel frame, ceramic magnet guitar speaker comes with a 70-watt power rating and 98 dB sensitivity.

The V-Type produces an exciting, modern vintage sound, described as “airy and open, while delivering a formidable low end.” It’s a speaker that provides authentic Celestion tone whatever your style and just makes you want to keep on playing. Clean sounds are true across the lows, mids and highs. It has just enough upper-mid chime and HF sparkle to add clarity and definition. Crank it up for a sizzling overdrive and raw rock tones. And expect plenty of mid-band warmth to give body and substance to lead note playing.

To achieve this, Celestion’s guitar speaker experts have carried out extensive work to refine the traditional manufacturing process. They applied advanced engineering know-how together with the application of modern materials, including innovations first used with the best-selling Creamback.

This has enabled the exploration of new tonal possibilities without compromising power handling or sensitivity, and still remaining faithful to the sonic spirit of Celestion’s greatest guitar speakers. The result is something that offers a different “flavour” compared to a G12M or G12H.

The V-Type is a sweet-sounding speaker with a superbly balanced tonal signature. It imparts a real vintage musicality but is built with the modern player in mind. A cool retro look complements the authentic Celestion tonality, so no-one should be in any doubt of this speaker’s family history. The V-Type truly is a modern guitar speaker with a vintage pedigree.

CELESTION ANNOUNCES THE ALL-NEW V-TYPE GUITAR SPEAKER

Available in 8 ohm or 16 ohm variants, this pressed steel frame, ceramic

magnet guitar speaker delivers 70-watt power handling and an output sensitivity

(SPL) of 98dB.

The V-Type produces an exciting, modern vintage sound that’s described as “airy and open, while delivering a formidable low end.” It is a speaker that provides authentic Celestion tone whatever your style and just makes you want to keep on playing.

Clean sounds are true across the lows, mids and highs, with just enough upper-mid chime and HF sparkle to add clarity and definition. Crank it up for a sizzling overdrive and raw rock tones, with plenty of mid-band warmth to give body and substance to lead note playing.

To achieve this, Celestion’s guitar speaker experts have carried out extensive work to refine the traditional manufacturing process. They applied advanced engineering know-how together with the application of modern materials, including innovations first used with the best-selling Creamback.

This has enabled the exploration of new tonal possibilities without compromising power handling or sensitivity, and still remaining faithful to the sonic spirit of Celestion’s greatest guitar speakers.

The result is something that offers a different ‘flavor’ compared to a G12M or G12H. The V-Type is a sweet-sounding speaker with a superbly balanced tonal signature that imparts a real vintage musicality; built with the modern player in mind.

A cool retro look complements the authentic Celestion tonality, so no-one should be in any doubt of this remarkable speaker’s family history. The V-Type truly is a modern guitar speaker with a vintage pedigree.

Celestion Presents an Interview with Paul Hales, Owner and CEO of Theory Professional

Celestion Presents an Interview with Paul Hales, Owner and CEO of Theory Professional

From its conception in 2018, Theory knew that if they were going to bring real value to the residential, commercial, and professional installation market, that they needed to be different.  With that as their inspiration, they quickly became renowned for providing unique, high-performance products with innovative form factors and a strong focus on sound quality that sets them apart from competitors. Celestion is pleased to present an exclusive interview with Paul Hales, the Owner and CEO of Theory Professional, where he shares his formative years, the origins of the company, their philosophies, culture, innovations, the future of their business, and his favourite music.

What is your favourite album of all time and why?

I find it difficult to name just one, but if pressured, I would narrow it down to Radiohead’s OK Computer and In Rainbows, and Counting Crows’ August and Everything After. With Radiohead, I appreciate Thom York’s melodic singing, and the complex textures and layering they achieve in their compositions, which combine progressive rock elements with beautiful melodies.  A number of their songs, Exit Music for a Film, The Tourist, and Lucky are just beautiful rock compositions.

How did you get started in the audio industry?

My interest stemmed from a combination of a love for music and my father’s background in hi-fi, as he built things like Heathkits and speakers using JBL drivers. I was exposed to music from a young age through my sisters, who were 10 years older than me. They turned me on to the Beatles and early 70s popular music.  When I was five or six, I remember receiving my very first record, a 45 of Hey Jude. Then I just embraced music, especially in late middle school and high school, I listened to hundreds and hundreds of hours of music every month in high school.

In grade school, I played drums and cymbals in the band, and then in middle school, my parents bought me a Ludwig drum set, and I had a band with friends playing popular music of the time, like Kiss.

Then, the little stereo I had broke. It was an all-in-one AM/FM receiver with an 8-track on the front and a record player on top. My dad would normally just fix it, but in this case, he couldn’t. I had been driving my parents crazy with the drumming and he said “Why don’t you sell that stupid drum set and buy a real stereo,” and so I did that. I got a good amount of money for the drum kit and spent $670 on a Hi-Fi system.  It was 1977, so that was a pretty decent rig, especially for a 12-year-old, and then I was hooked!

My interest in audio equipment grew from there. I designed and built my first speakers at 16, purposefully taking a woodwork class in high school to construct the cabinets. I even built my own crossovers.  I really loved the whole process, the concepts of engineering, industrial design, being able to style these things. That inspired me to go to college with the intent of starting a speaker business, and I tailored my coursework at UC Davis to loudspeaker applications.

How did you get started in the business itself? Take us on your path to Theory Professional.

I started my first commercial speaker company, Hales Design Group, in 1988, focusing on high-end audiophile products. During the 1990s, I gained notoriety in the audiophile segment and devoted thousands of hours to correlating measured data with perceived sound quality.

Towards the late 90s, I got disillusioned with audiophile products and all the industry dogma, in general. Hi-Fi sound is small and polite. Many of the technologies used in Hi-Fi products, including the widely used dome tweeters are very inefficient and can’t convey the real power and dynamics of live music.

This feeling of disillusionment led me to join QSC in 2000 as their first employee on the loudspeaker side, establishing their R&D department for speakers. I spent four years designing professional speakers for various applications, learning how to create speakers with exceptional dynamic range that also sounded like hi-fi speakers. This has been my unique value proposition for the last 25 years.

This approach now underpins two businesses: Pro Audio Technology, which caters to high-end private screening rooms with commercial cinema-style speakers that offer hi-fi accuracy, and Theory Audio Design (Theory Professional), which extends this approach to broader residential, commercial, and professional applications. I am the owner and CEO of both companies.

Theory Professional is renowned in the industry. In your viewpoint, what’s the main reason for that?

Our primary strength is our ability to achieve exceptional levels of accuracy in speakers, including large-format sound reinforcement systems. Theory Professional offers a unique approach in the small-to-medium commercial installed sound and sound reinforcement segments. While other brands often replicate existing designs, our products are entirely different; they are made from aluminium, feature high-end proprietary transducers, which Celestion supplies, and boast unique, compact, and shallow form factors. This innovative product, combined with hi-fi sound quality and high output, alongside a focus on superior design, has been very well-received by the market.

What do you believe your most innovative product or service is?

Our general philosophy is to keep our product catalogue simple, which in our competitors, we find to be overly complicated with hundreds of similar products. We aim for a more streamlined and premium approach, similar to Porsche’s car philosophy of offering fewer, highly effective models. A specific example of this is our ic6 Acoustic Core, a six-inch ceiling speaker that can also function as a pendant loudspeaker or a landscape loudspeaker when mounted in appropriate enclosures. This standardisation simplifies inventory and maintenance for our customers, allowing a single part to serve multiple audio needs.

Outside of your company, what do you think has been the single most important technological achievement in our industry?

That’s a tough one, and normally, I spend more time talking about the absence of technological advancements in our industry, particularly in loudspeakers. I have a supercomputer in my pocket and we have artificial intelligence now, but some speaker brands are still making the same models that they introduced in the 1970s. So, on the loudspeaker side, there hasn’t been that much innovation.

Expanding to our industry in general, I believe the most significant achievement has been the advent and refinement of Class D audio amplification. Class D amplifiers have benefitted the industry by becoming much more efficient, lighter, and smaller, significantly reducing the size and weight of equipment racks while increasing power output. Crucially, their performance is now on par with linear amplifiers.

What is the accomplishment you’re most proud of?

I am proud of helping QSC develop their corporate logo and industrial design language for loudspeakers, which became distinctive yet tasteful and are still in use today, 25 years later. We began with a goal of making QSC loudspeakers identifiable from across the room, and they still are.

However, I am probably most proud of the conception and positive reception of Theory Professional as a brand. We set out to disrupt the status quo, and despite being a small team, we are executing at a very high level, leading to early success with high-end projects and rapid industry adoption.

Can you talk about the culture of your organisation and how you like to lead?

Theory Professional operates with a small group of highly effective and dedicated individuals. Our culture revolves around high performance; we are a team of smart, hardworking people striving to achieve significant goals. We value individuals who are naturally driven to work hard, accomplish great things, and gain satisfaction from their achievements.

To put it more obnoxiously, I have a sign outside of my office that reads “No stupid people beyond this point,” but “We only like to hire smart people,” might be a more polite way to say it.

How are you poised for the future?

We believe our future lies primarily in the commercial install side of the business, where we have already achieved early success with significant projects. Theory is establishing itself as a recognised brand in the residential market and is quickly gaining traction commercially since introducing Theory Professional in 2023. As a smaller business, our resilience and ability to quickly adapt to industry changes and customer demands gives us an advantage over larger companies that might find it harder to pivot rapidly. Our strong customer relationships and reliance on referrals also position us for continued growth, as new client relationships often begin with recommendations.

We started talking about your favourite album of all time, but what are you enjoying listening to these days?

I listen to two main types of music. For relaxation, I often stream a playlist of slow classical music based on Erik Satie, it’s mostly music from the late 1800s Impressionist era, such as Claude Debussy. When not relaxing, I listen to a wide range of genres, from classical to metal. When I am not trying to relax, our team at Theory Professional has a playlist called “Ones We Really Like”, featuring songs across various decades and genres, including 1950s acoustic jazz, early rock and roll, Led Zeppelin, Cream, The Moody Blues, and 90s popular music.

But my favourite band is Tool and if they come out with a new album then I’ll listen to that non-stop for a couple of months straight. I was on an airplane flying to China for the first production run of Theory products and their Fear Inoculum record had just been released. I put on my earbuds, pressed play and thought, “what is happening inside my head right now?” I was obsessed with that record because of the complexity, the intelligence, and the polyrhythms between the bandmates. So, until a new Tool album comes out, I’ll probably stay with the playlist.